Current Students

Sanghwa Kim Samuel Junwoo Hyun

Alumni

Fuquan Cui Seulah Kim Hyungkeun Song

Publications & Presentation

Koh, Byungwan and Fuquan Cui. 2020. Give a Gist: The Impact of Thumbnails on the View-Through of Videos. Under review.

Hyun, Samuel J. and Byungwan Koh. 2020. Benefiting from Resellers: The Impact of the Online Secondary Sneaker Market on the Sneaker Brand's Profit and Consumer Surplus. Pacific Asia Conference on Information Systems (PACIS). Dubai, UAE. June 22 – 24, 2020.

Kim, Seulah, Juhyuk Ahn, and Fuquan Cui. 2020. A Study on the Idol Survivability Prediction using Machine Learning techniques: Focused on the industrial competitiveness. The Journal of the Korea Contents Association. Accepted, April 2020.

Kim, Seulah and Byungwan Koh. 2019. A Sampling Strategy for Unbundled Digital Contents - With a Different Quality and Price. INFORMS Annual Meeting. Seattle, WA. October 20 – 23, 2019.

Cui, Fuquan, Hao Chen, and Byungwan Koh. 2019. Social Media Ads: The Impact of Video Thumbnails on Video Clicks. Pacific Asia Conference on Information Systems (PACIS). Xi’an, China. July 8 – 12, 2019.

Kim, Seulah and Byungwan Koh. 2019. A Sampling Strategy for Unbundled Digital Contents. International Conference on Electronic Commerce (ICEC). Busan, Korea. July 3 – 5, 2019.

Song, Hyungkeun and Byungwan Koh. 2019. Mobile Application Updates: User Responses and Unintended Consequences. Information Systems Review. 21(2), May 2019, 91-115. [Paper]

Song, Hyungkeun and Byungwan Koh. 2018. Mobile Application Updates: User Responses and Unintended Consequences. The Korean Association for Information Society (KAIS) Fall Conference. Korea University, Seoul, Korea. November 16, 2018.

Song, Hyungkeun and Byungwan Koh. 2018. Mobile Application Updates: User Responses and Unintended Consequences. The Korea Society of Management Information System (KMIS) Fall Conference. Yonsei University, Seoul, Korea. November 10, 2018. Best Paper Nominee.